Social and interactive media, 15 credits, 2018

During the course social and interactive media is studied theoretically, empirically and design-oriented. After an introduction of the object of study, we will work with three main perspectives: first an individual perspektiv on social media with focus on identity, then a social perspektiv with focus on power and participation, and last a design perspective with focus on spreadability and social interaction.


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Fuchs, Christian (2014). Social Media. A Critical Introduction. London: SAGE Publicactions.

Hampton, K.N., Rainie, L., Lu, W., Dwyer, M., Shin, I., & Purcell, K. (2014). Social Media and the ‘Spiral of Silence.’ Pew Research Center, Washington, DC. Open Access:

Martin, Gail.Z. (2017). The Essential Social Media Marketing Handbook. A new roadmap for maximizing your brand, influence and credibility. Wayne, NJ: Career Press.

Noelle-Neumann, Elisabeth (1984). The spiral of silence: public opinion, our social skin. Chicago: Univ. of Chicago Press. Kapitel 1. (Provided by the department.)

Walker Rettberg, Jill (2014). Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves. New York: Palgrave. Open Access:


The course has two examinations. Examination 1 contains five individual assignments and Examination 2 contains one group assignment. The assignments shall be submitted in different times during the course. More information on the examinations and the assignments will be presented both in Cambro and at the introduction of the course when the course starts.


Rikard Harr and Fatemeh Moradi